A Strategic Business Plan is much more than a tool to obtain
financing. Preparing a strategic plan
helps you clarify your company's direction, ensures your key leaders are all
"on the same page", and keeps both management and staff focused on
the tasks at hand.
- A Strategic Plan is often needed when:
- Starting a new venture, product or service
- Expanding a current organization, product or service
- Buying a new business, product or service
- Turning around a declining business
The Strategic Plan provides a blueprint, describing your
company, its products, the competitive environment, management team, financial
health, and business risks.
- Identify and describe the target customer profile, features,
advantages and benefits of your new venture, product or service.
- Justify that your plans are credible by fully researching
the need being filled with your new venture.
- Develop marketing plans including full descriptions of
targeted promotional campaigns with implementation timelines. You also get to
examine market conditions, the nature of your customers, as well as your
competitors, sales potential, and projected results of your promotional
campaigns.
- Develop staffing plans including identifying the key
players, skills, attitudes and expertise needed to build the venture.
- Develop management plans including full descriptions of
management systems and timelines for implementation.
- Develop financial plans including projected startup costs,
operating costs, revenue, profits, and break-even analysis for the first 3 to 5
years.
- Identify building and equipment needs including vendors and
cost estimates.
- Formulate company milestones including timelines for
upcoming products and services in development.
Projected financial plans allow you to effectively predict
upcoming problems, or prevent them. In other words, the perspective gained
through your Strategic Business Plan can make a significant contribution to
your company's success, and help you get the funding you require. In fact, most
lending institutions and private investors will not even talk to you without a
solid financial plan.
Remember: Failing to plan is planning to fail.
Let us help you develop a powerful Strategic Business Plan
that drives your business to the level of success you deserve.
